Founder of Bella Naija: Uche Pedro is a Nigerian blogger, writer, social media expert and entrepreneur who is the founder of Bella Naija, an online entertainment, fashion and lifestyle magazine.
Early Life And Education
Uche was born and raised in Nigeria where she also finished her primary and secondary school education. She later moved to Canada where she graduated with a bachelor’s degree in Business Administration from Richard Ivey School of Business, University of Western Ontario, Canada.
How BellaNaija started
BellaNaija was founded in July 2006 by Uche and began as a hobby. The idea for establishing BellaNaija came whilst she was studying at university in Canada. She had two weeks holiday and soon got bored. She had always loved Nigeria and Africa, and each time she returned to the country for a holiday or on visits from school or work, she saw how everything in Nigeria was growing – the fashion was more vibrant, the entertainment was more vibrant, more young people were getting involved in politics, business, etc and it was so encouraging.