Perfect gift: The right gift can open doors and be the catalyst for great mutual and business relationships. They extremely reflect the strength of your relationship with the recipients. As such, you should not get gifting wrong. These rules will help you become a good gift giver.
Know the person
The most important thing in the exchanging of gifts is it shows that you really know the person well, and you really care about them. That generally means tailoring the gift to the recipient. As a rule of thumb, don’t buy the same gift for two of their friends even if
those friends don’t know each other.
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