Winners & losers of the summer movie season – The summer movie season of 2016 has come to a close and this year was pretty notable. The box office is actually up in profits, but you’d think that wouldn’t be the case given the many stories about movie disappointments. And indeed, that’s a key factor – not just several films failing to live up to expectations, but others flopped and hurt their studios badly.
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It’s rare to see a summer where so many “sure things” fell on their faces and showcased how rough the successes can be.
Many are writing of how it shows that budgets are out of control as once $100 million was a mega-hit. But that is barely enough to break into the budgets for many films, and sometimes they need to make $500 million to be considered a hit. A clear case is Warcraft, which managed to get $430 million thanks to a great international gross but it’s still seen as a flop because of its huge budget and marketing. That’s the case with several pictures but others are full-on failures, totally sinking under their weight. Still, we had some pretty high-profile successes, monster hits that elevated those involved nicely and helping them shine more. It was up and down in many ways as the “losers” list is a bit longer but here are 16 of the most notable winners and losers of this summer’s box office.
16. WINNER: Superheroes
There may come a time when comic book adaptations aren’t big business, but it won’t be this year. Captain America: Civil War kicked the summer off wonderfully, winning over fans and critics with its great story and the introduction of Black Panther and a new Spider-Man. With its early May opening spot, the film easily cruised its way to $1.15 billion globally (the highest-grossing movie of 2016 so far) and arguably the best Marvel movie yet. While they had a few losses (see elsewhere on the list), this made sure Disney could smile over the summer. While it wasn’t as huge, X-Men Apocalypse still did great business with $550 million worldwide to keep the franchise going. And despite bad reviews and slams about its reshoots and tone, Suicide Squad set a record for an August opening and closed in on $600 million worldwide. For now, super-heroes still mean major box office success for studios.
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